Vendor Insight: SEO And Its Rising International Relevance

By Liz Elting, Translations.com/TransPerfect

Any retailer who has had the good fortune to grow from a small storefront operation into a global conglomerate can likely list the challenges of that kind of evolution, particularly when it occurs rapidly. Such entrepreneurs might easily relate to the pitfalls and opportunities presented by search engine optimization (SEO). They might also provide perceptive forecasts of where this marketing strategy — once built upon simplistic, rote tasks — might move next, given the complexities of the global marketplace.