White Paper: Successfully Deploying A Large-Scale Retail Digital Media Network

By Stratacache

Consumers are more educated than ever before and, thanks to the Internet, have plenty of opportunities to shop without ever stepping foot in a single store. Retailers and merchandisers are losing their ability to reach customers through traditional means because of three primary issues:

• The effectiveness of mass-media channels such as TV and print in reaching their intended audiences is rapidly declining each year.
• Consumers are becoming immune to the everyday bombardment of advertisements, and traditional mass media advertising is no longer as effective as it once was. Likewise, it does not allow marketers to track its reach or effectiveness.
• With consumer devices like XMRadio, the iPhone, and TiVo, consumers can and do bypass advertising messages completely.

Retailers are being forced to adapt to a changing landscape and need a fresh and innovative way to market to consumers and differentiate themselves from their competitors. In an effort to optimize the customer experience, retailers are beginning to invest in new in-store marketing solutions such as digital signage.

According to InfoTrends, digital signage has 47.7 percent effectiveness on brand awareness, increases the average purchase amount by 29.5 percent, creates a 31.8 percent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers, and pulls in 32.8 percent more store traffic. For marketers who are dissatisfied with advertising's ROI and the inability to efficiently track results, a customized digital signage network is the solution.