Case Study: Brooks Brothers Finds JDA To Be The Perfect Fit To Streamline Business Processes And Improve Performance And Efficiency

In an effort to reduce its inventory investment while keeping its shelves and distribution centers stocked with the right merchandise, Brooks Brothers sought a new solution that would enable it to meet these business objectives. A critical feature the solution would need to offer was the ability to improve size selling and more efficient fill-in to stores.

A driving force behind Brooks Brothers' success is offering continuity of products that customers want and having preferred sizes readily available. In an effort to reduce its inventory investment while keeping its shelves and distribution centers stocked with the right merchandise, Brooks Brothers sought a new solution that would enable it to meet these business objectives. A critical feature the solution would need to offer was the ability to improve size selling and more efficient fill-in to stores.

"Our legacy system was limited in producing store-specific allocations at the size level," said Linda Rooney, vice president of planning and allocation, Brooks Brothers. "When we started to investigate new technology, we knew we wanted a solution that would allow us to generate allocations at store-specific size levels, as well as leverage sales history for the total business."