Datasheet: Adobe Scene7 Web-To-Print

Enables personalized print products & localized marketing materials through hosted services

Web-to-Print enables distributed users to easily customize and produce print products through on-demand services.

Businesses operating many outlets and branches often find it challenging to execute marketing & sales print materials that simultaneously embrace local relevance, central brand integrity, rapid design and change processes, and cost efficiency. Merchants that want to increase the value of their print products through personalization often lack a customer-centric mechanism to allow easy, real-time personalization and visualization of custom content.

And, merchants already selling customized print products online need to ensure that customers can easily visualize their personalized results prior to ordering.

As a SaaS-based content composition engine, Adobe® Scene7® Web-to-Print powers solutions to create custom print projects, allowing centralized users/merchants to design and publish web-based templates created with Adobe Creative Suite applications; downstream users/customers customize the templates with highly and individually relevant content, then preview and publish them as print-ready PDF, SWF or image files.

Key Features

• Enables solutions for personalized print products & localized marketing materials
• Workflow
• Design template in Adobe Creative Suite (Illustrator, InDesign)
• Convert to FXG 2.0, upload & preview (automated with Scene7 CS5 Extension)
• Define & test parameters, create custom URL
• Output to print-ready PDF file, or SWF/image
• Solution Accelerator SDK to create custom, Adobe Flex-based web application for end user interaction
• Leverages common Adobe imaging technology throughout workflow (graphics, color, text engines)

Benefits

• Tight integration with Adobe Creative Suite across applications, with creation of content, templates and parameterization natively within Creative Suite applications (Illustrator, Photoshop, InDesign, Flash Professional)
• Common Adobe technology and data formats throughout a workflow, ensuring accuracy, consistency and predictability throughout design-to-publish workflow
• High degree of customizability and configurability, enabling the creation of fully custom applications and user experiences
• Deliver a broad range of custom print solutions, including branded corporate office supplies, stationery, business cards, tickets, promotional materials, banners, posters and other personalized print output, offering these benefits:
• Drive conversion rates and shorten sales cycle
• Reduce returns by providing custom visuals
• Improve B2B and B2C selling process
• Enable on-demand, self-service localized marketing and sales materials such as brochures, datasheets, catalogs, flyers, signage, advertising, office supplies, offering these benefits:
• Reduce errors and labor by using hands-off workflows
• Reduce shipping, preprint and warehousing costs
• Control brand identity without compromising flexibility