White Paper: Execute Price Changes In The Store More Effectively

Price changes have evolved from simply being a reaction to purchasing mistakes, to a strategic tool that retailers apply to increase traffic and sales. Price changes may be required for regional pricing or other variable pricing strategies, promotional markdowns, clearance, seasonal sales, or product mix changes. Pricing is usually decided at headquarters, but where it really counts is in the store. For price changes to be effective, store operations must change to keep pace with changing strategies. Delays and errors in implementing price markdown strategies needlessly cost retailers millions in missed sales and increased labor costs. Delays in coordinating markdown prices on the shelf and at the POS also put retailers at risk for violating shelf pricing laws and checkout fraud.

Printing new price labels with real-time mobile printers closes the loop between pricing strategy and execution. Mobile printing is an essential tool for efficient price labeling management, and is also a proven practice to reduce labor costs and improve accuracy for markdowns and a variety of other retail printing applications.

Stores typically reduce their price marking costs between 25 percent and 40 percent by integrating price management software with mobile computing and printing operations, according to SofTechnics, a leading provider of retail pricing and inventory management software. This white paper explains how retailers are profiting from mobile markdown printing and other price labeling, and how different printing applications can be leveraged to create more value.