Q&A: Does Reputation Really Matter?

By Erin Harris, Integrated Solutions For Retailers magazine

RILA recently partnered with APCO Worldwide on "Return On Reputation Indicator: State Of The Retail Industry," a scientific study that gauges the importance of reputation in the retail industry. More than 10,000 retail industry executives, employees, consumers, etc. were surveyed to determine how reputation impacts market value. The survey provides deep insight into the key issues and expectations that define the retail industry's reputation, the key strengths and opportunities for enhancing reputation, and how reputation can shape the operating environment and drive business outcomes. On the heels of this groundbreaking study, we caught up with Sandy Kennedy, president, RILA, and Kirk Stewart, executive VP, APCO Worldwide, to talk specifics.