Gift Card And Loyalty Programs: Optimize Gift Card And Loyalty Programs For Greater Customer Retention — Retail Solutions Online Interview with Patrick Brown, Givex Corporation

In recent news it was reported that Givex, a card management company specializing in customer acquisition and retention programs, and FireFly Technologies, the expert in pizza technology, recently completed the successful integration of gift card transaction processing into the Phoenix POS (point-of-sale) application. As a follow-up to the Givex announcement, Retail Solutions Online had a chance to catch up with Patrick Brown, vice president of marketing for Givex Corporation to address the many retail issues. Submitted by Givex Corporation