Burlington Coat Factory Improves Compliance, Streamlines Communication With Reflexis

By Gloria Johnson, Vice President of E-Learning and Task Management, Burlington Coat Factory Warehouse Corp.

Reflexis Task Manager™ and StoreWalk™ enable Burlington Coat Factory Warehouse Corp. to ensure the consistent execution of merchandising, new product launches, and other corporate initiatives to improve customer service and increase sales.

Like most growing retailers, as Burlington Coat added stores, it found it increasingly difficult to ensure consistent execution of corporate initiatives such as setting up new displays, promotions, and new product launches. The company also needed to ensure that in the case of product recalls, merchandise was pulled quickly off store shelves. E-mail was the primary vehicle the company used to communicate corporate-driven tasks to the stores, and it was insufficient as a tool to manage and measure compliance across the chain.

After a thorough review, Burlington Coat selected Reflexis Task Manager and StoreWalk to boost in-store operational productivity and ensure consistent execution of its retail strategy. Reflexis was selected over its competition due to the scalability and configurability of its solutions and its track record of on-time and on-budget implementations. Burlington Coat management was also impressed by the positive comments it heard about Reflexis from the company's reference customers. "Reflexis customers confirmed the business benefits they realized from their solutions as well as the rapid and successful implementations they experienced," said Garry Graham, Burlington Coat's senior vice president of operations at the time of the selection.