Research & Trends: The Democratization Of Business Intelligence

By Brian Kilcourse, RSR Research

Reducing lag time to action has become retail's holy grail. Customer tastes, needs, and wants change frequently, and social networks have created a transparent world where price has been replaced by value-to-the-customer as a key sales driver. Based on our research findings, RSR believes that the new generation of BI will serve as a key enabler of a more holistic and transparent retail enterprise.