Solution Overview: LaneHawk® BOB

LaneHawk is a loss-prevention solution that turns bottom-ofbasket (BOB) losses into profits in real time. LaneHawk detects and recognizes items, sends their UPC codes to the POS, and includes those items as part of the transaction. LaneHawk makes sure that stores get paid for their BOB items.

Should You Worry About BOB Loss?
BOB items are frequently overlooked or forgotten at checkout. Many factors contribute to this problem:

• A long line of impatient shoppers
• Pressures on cashiers to increase throughput
• Distracted cashiers or customers
• Customer intent or cashier collusion

Recent data from the 2006 Supermarket Shrink Study, produced by the National Supermarket Research Group, indicates that cashier dishonesty and errors account for 32% of total in-store shrink.

BOB shrink is particularly hard on a store's margins since a single BOB item can often run $10 or more – for example, a 12-pack of paper towels, a 26-pack of diapers or a large box of laundry detergent. Just a single loss per lane per day can drive millions of dollars of annual profit loss for a large grocery chain.