Case Study: GO Outdoors Achieves Peak Performance With Demand Forecasting

Growth had impeded GO Outdoors' ability to accurately produce forecasts, and the sole use of Microsoft Excel led to hit-or-miss forward ordering. As a result, the company suffered from lost sales and a poor mix of products on the store shelves. In addition, GO Outdoors relied on its enterprise resource planning (ERP) system to handle its replenishment needs, which hindered the company's ability to ensure the right products were delivered to the right locations at the right time.