White Paper:Strategies That Can Help Retailers Satisfy Consumer Demand And Increase Profitability Through Localized Assortment Planning

In today's dynamic merchandising environment, accurately aligning product selections with changing consumer preferences is more challenging than ever. Constantly changing product choices, cross-channel markets and growing consumer expectations are creating overwhelming challenges to retailers' ability to efficiently build profitable consumer-centric product assortments. The commonly utilized product and organizational, hierarchical buying strategies are often more burdensome than effective when it comes to offering savvy consumers the optimal combination of brands, colors, styles and sizes. To maximize profitability, a growing number of retailers recognize they must knowledgeably integrate the traditional art of buying with the innovative science of product selection.