Case Study: IKEA Revamps Supply Chain Strategy With Demand And Fulfillment Solutions From JDA Software
When Swedish entrepreneur Ingvar Kamprad founded the IKEA brand in 1943, he strove to offer home furnishing products of good function and design at prices much lower than competitors.
He was able to realize this vision by adopting simple, cost-cutting solutions that did not affect product quality. Today, the leading home furnishing retailer still looks for every opportunity to reduce costs so that the majority of people can afford IKEA products at its more than 235 stores in 34 countries.
To reduce supply chain costs as much as possible, the retailer relies on supply and demand optimization solutions from JDA Software, including JDA® Demand and JDA® Fulfillment.
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