Q&A: Can You Execute Your Pricing Strategy?

A Q&A With Bill Elliot, Sue Heitshusen, and Bonnie Lawrence

We recently took advantage of a great opportunity to interview three executives from SofTechnics, fresh on the heels of the company's users conference. Pricing strategy was the topic, and the trio shared some insight on the pricing challenges its customers are facing. Here, Bill Elliott, VP of sales and marketing; Sue Heitshusen, product manager, in-store solutions; and Bonnie Lawrence, product manager, ChainTrack.HQ discuss those challenges and.