Research & Trends: POS Mobility For Engagement, Interactivity, And Revenue

By Greg Belkin

Between October and December 2010, Aberdeen surveyed over 100 retailers regarding their use of in-store POS devices to interact with customers. Results indicate that 42% of these organizations are moving beyond simple transaction processing and are integrating POS systems with marketing, merchandising, inventory, and customer relationship management (CRM) data to offer a personalized, unique, and interactive experience for consumers. At the same time, nearly two-thirds (65%) of retailers have identified the mobile POS device as central to this initiative, extending this integrated experience outside of the traditional shopping lane and onto the selling floor, decreasing wait time and increasing employee/consumer interactivity.