Case Study: Zacky's Keeps Up With The Trends With NEC Digital Signage

As technology continues to evolve, many retail store owners are finding the need to update their space to increase customer appeal and initiate more interaction with them. Zacky's, an independently owned retail clothing store in downtown Manhattan was in need of a more high-tech, cutting-edge environment. Selling everything from shoes to jeans, Zacky's is a trendy urban store that accommodates people of all ages and nationalities, specifically catering to its numerous tourist customers. Modernizing the store to reflect a more progressive atmosphere and connect more with customers did not come without its challenges, though.

The Challenge
When owner Joseph Joseph began to brainstorm an update for his store, he had a few guidelines in mind to keep the project on track. First, he wanted to take advantage of the spacious two-floor mezzanine of glass windows to intrigue potential customers walking by on the busy streets of Manhattan. Additionally, Joseph wanted to gain interaction with customers browsing the store. Creating a unique installation that would both entertain and educate shoppers was the ultimate goal while simultaneously creating a "wow factor".

"Flat panel displays are already a standard in this industry, so by choosing to update the static and CRT signage, I knew I had to create something innovative and exciting," said Joseph. "I wanted to take my store to the next level by thinking out of the box and constructing something unique that would really catch people's attention and draw them into Zacky's. The goal became engaging customers with stimulating digital signage that they hadn't seen anywhere else before."