Publisher's Letter: Sorting Out Price, Promotions

By Matt Pillar, Integrated Solutions For Retailers magazine

To listen to the vendor community, you'd think retailers have lost any semblance of price strategy at the hands of competition, vendor offers and promotions, and their own lack of interdepartmental communication.

To listen to retailers, you'd draw the same conclusion.

On the heels of my interview with pricing and promotions software provider SofTechnics execs for this month's issue, I was invited to attend a SAS-sponsored webcast on the topic featuring RSR analyst Nikki Baird.