Vendor Insight: Using GIS To Better Understand Local Markets
Source: Innovative Retail Technologies
By Simon Thompson, Esri Inc.
Markets vary by what is already available: what they can support economically, the types of people in the catchment, and the predominant lifestyle or culture of the area. GIS provides a better understanding of the specific demographics, needs, and preferences in individual market areas and helps everyone involved in the retail life cycle make more profitable decisions. The biggest ROI from GIS comes from improved localization of four key business functions: real estate, merchandising, marketing, and supply chain.
access the Magazine Article!
Log In
Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue.
X
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.
Subscribe to Retail IT Insights
X
Subscribe to Retail IT Insights
This website uses cookies to ensure you get the best experience on our website. Learn more