5 Simple Steps To Alleviate Your Customers' Phone Frustrations

By Jim Roddy, VP of Marketing at the RSPA

A philosophy professor of mine (many, many years ago) would occasionally walk into our classroom, drop his briefcase on the front table, lean on the podium, and bluntly announce, “I’m angry.” He would then take three to five minutes to emote what was gnawing at him.

I’m going to channel Fr. Dipre today and say to you, “I’m frustrated.” And I bet so are your customers.

A part of my job for years has been calling VARs and ISVs, and it’s been increasingly difficult to get them on the phone. I don’t mean they’re playing hooky; I mean when you call their main phone line, connecting with a human often takes a Herculean effort or is Mission Impossible.