Guest Column | September 8, 2014

Six Best Practices For Effective Source Tagging

By Su Doyle, Industry Programs, Checkpoint Systems

Manufacturers and retailers face an ever-changing consumer environment, where operational agility and customer loyalty drive margins and revenue. This has increased the focus on source tagging, which provides a ubiquitous product protection solution throughout the retail supply chain. Source tagging benefits both manufacturers and retailers by increasing sales and in-stock rates, while decreasing shrink.

While leading manufacturers and retailers understand the benefits of source tagging, building a framework for ongoing collaboration is key. That was an important driver for Checkpoint Systems establishing the annual National Source Tagging Symposium, hosted by CVS Pharmacy and attended by asset protection leaders from Rite Aid, Walgreens, Family Dollar, Toys“R”Us, BJ’s Wholesale Club and product design leaders from L’Oreal, Pfizer, Elizabeth Arden, Merck Consumer Care and Johnson & Johnson. By the end of the event, six best practices that maximize the benefits of source tagging emerged.

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