News | February 24, 2009

Sortprice.com Adds More User-Friendly Tools for Better Shopping in 2009

Source: Innovative Retail Technologies
NEW YORK, NY-Sortprice.com, one of the fastest-growing shopping search engines on the internet, today unveiled several site changes for 2009, including an enhanced homepage, a new "Shop by Color" feature, and larger product images and text that add to an already simple interface.

The new features come as Sortprice celebrates the five year anniversary of its very first product listings and seeks to build on what was a very successful and productive year in 2008.

"In the five short years since we started this company, Sortprice has become a reliable online shopping partner for millions of people and a trusted ally among merchants," said Doron Simovitch, Sortprice co-founder and CEO. "These new tools, designed with the shopper in mind, represent our commitment to using cutting edge technology to give consumers the best online shopping experience available."

The "Shop by Color" feature employs the industry's best technology to allow users to narrow a detailed product search by color, or simply shop for a product by color alone, such as green MP3 players, white women's sandals, or even red blenders. For those shoppers seeking hard-to-find items or just something with a bit of novelty, it's the perfect resource. Finally, all product thumbnail images across the site can now be enlarged, along with the text of product descriptions, for easier reading and research.

Users will notice the changes to the Sortprice.com homepage immediately, which has an improved layout for quicker access to the thousands of products and categories available on the site. Visitors can now sign up for Sortprice's shopping newsletter through the homepage and also view regularly-updated data on the site.s most popular product searches.

SortPrice.com, founded in 2004, has grown into one of the internet's most popular shopping search engines. With advanced search technology and a simple interface, the site features millions of products from thousands of merchants nationwide. Learn more at www.sortprice.com.