Case Study: Specialty Retailer Builds Business On The Mac

Levering one's interests, experience and background into a viable retail business concept is one thing. Launching that business and managing all of the operational and technological challenges that arise is quite another.

For Ryan and Nadira Hurley, owners of Vert & Vogue in Durham, North Carolina, the market niche for their new venture was clear. Already avid users of the Mac platform, they committed from day one to operate their business on the Mac. The challenge, of course, was to find POS inventory management and back-office software systems optimized for the Mac's capabilities that would scale to their specific needs. As new business owners, features and functionality were only part of the equation; ease of use and ongoing service and support would be essential to help them through that all-important first year of operation that so many retail operations fail to survive.