Staples Partners With Teen Vogue To Reach Millennials
By Megan Zielinski, contributing writer
Through partnership with Teen Vogue, number one source of fashion and beauty news for trendy teens, Staples will be incorporating style and flair into their new line of back-to-school supplies this year, creating an enjoyable, personalized learning environment for Staples’ student customers.
As of July, Staples will supply all stores with Teen Vogue, 2014 runway-inspired products, including notebooks, binders, folders, pencil bags, pencils, pens, compact staplers, die-cut erasers, sticky notes, clipboards, and more. By implementing fashionable, unique products on the shelves along with the original Staples BETTER products, the company is reaching out to the younger generation of customers, providing more options that suites their personality and taste. Amy Astley, Editor in Chief, Teen Vogue, states, “We are thrilled to be partnering with Staples on an exclusive assortment of back-to-school supplies for millennial shoppers.” Staples will also be the official school-supply location for the annual Back-to-School Saturdays hosted by Teen Vogue—a program set for August, dedicated to preparing students for heading back to school with events all across the U.S, connecting them with deals and discounts on the hottest brands.
Students can find a wide variety of Vogue designed school items within four different categories according to style preference. Those looking to make an edgy statement will enjoy the Punk Prodigy assortment, featuring school supplies with skull patterns, medallions, bold patterns, and detailed plaids. Students embracing the wild side can find notebooks, binders and more with bright jungle patterns and animal prints, paired along with sparkly metallics in the Electric Jungle selection. For a bright, cheery twist on traditional school supplies—students can perk up the learning process with fun, lively patterns including gigantic multi-colored polka dots, hearts and stars, and eye-catching candy colors in the Rive Gauche category. Festive Floral is perfect for the chic and classy student, featuring soft pastel colors, tiny prints and mixed floral patterns, giving off a flirty, sweet vibe with their school supplies.
“Students love school supplies that reflect their individual style, and we are excited to bring this trendsetting collection to our customers,” states Scott Young, senior VP, product and business development, Staples.