News | September 23, 2014

Starmount Introduces The Starmount Customer Engagement Suite, An Integrated Omnichannel Commerce Platform For Retailers

New Suite combines the best of in-store, mobile and online channels for a seamless, personalized shopping experience

Starmount recently introduced the Starmount Customer Engagement Suite, the retail industry’s first fully integrated enterprise solution built from the ground up for omnichannel retail. Starmount redefines point-of-service as a data-rich hub that supports compelling shopping experiences, more efficient store operations, and seamless access to data, inventory and capabilities throughout the retail enterprise.

The Starmount Customer Engagement Suite allows retailers to deliver the kind of consistent, personalized shopping experiences that today’s consumers expect, with the ability to browse in one channel and purchase in another. The Starmount Customer Engagement Suite combines the best of in-store, mobile and online channels so that innovative retailers can reinvent the shopping experience. 

The Starmount Customer Engagement Suite consists of three integrated applications:

Starmount Engage – Customer Engagement. Starmount Engage allows associates to conduct a highly personalized and consultative sale that combines the best of in-store and online experiences. Sales associates can view available inventory across the enterprise, upsell and cross-sell related products, arrange shipping and complete transactions anywhere
on the store floor. Retailers have a choice of flexible deployment options, from a fully featured cash wrap using tablets or handheld mobile units for use anywhere in the store.

Starmount Enact – Store Operations. Starmount Enact, a new application, simplifies day-to-day store operations such as employee management, security and store configuration. It streamlines the flow of information between the enterprise back office and retail stores, allowing retailers to monitor and report business changes, operations, and all transactions. Retailers can easily monitor store and associate data, apply business-rule exceptions, and automatically report results.

Starmount Connect – Omnichannel Commerce Platform. Starmount Connect brings a wealth of customer, inventory and product data from enterprise systems and the web into the store to support all facets of omnichannel commerce. Starmount Connect provides seamless, real-time access to the enterprise systems, e-commerce sites, and social media resources needed to engage customers and facilitate the personalized interactions that make the store a vital component of the customer’s brand experience. 

The Starmount Customer Engagement Suite delivers benefits that can transform the customer experience while increasing sales and profits:

  • Transforming the cash wrap into an omnichannel engagement hub, while enabling store associates to engage with customers on the sales floor using mobile devices.
  • Personalizing the selling process with advanced clienteling and upsell/cross-sell based on customer preferences and purchase history.
  • Providing the ability to view, sell and fulfill inventory from any channel for “endless aisle” capabilities that result in more sales.
  • Allowing retailers to manage store operations, monitor performance and streamline the flow of data between stores and the back office.

“Traditional store systems are a barrier to delivering seamless, omnichannel shopping experiences,” said Jerry Rightmer, EVP and chief product and strategy officer, Starmount. “The Starmount Customer Engagement Suite removes the constraints of traditional retail systems to deliver the industry’s first fully integrated solution for omnichannel commerce. Retailers can finally provide the kind of boundless, informed and personalized shopping experiences that today’s consumers expect.”

Learn more about the Starmount Customer Engagement Suite at the Shop.org Annual Summit, Sept. 29 – Oct.1 at the Washington State Convention Center in Seattle, booth #2236. Please contact starmountPR@ketnergroup.com to arrange media and analyst briefings.

About Starmount
Starmount solutions power the store as the center of the omnichannel retail experience, creating a data-rich commerce platform to engage shoppers, streamline operations, and support seamless and consistent cross-channel customer interactions. Our solutions combine the best of in-store, online, and mobile shopping to empower associates to personalize the store visit, drive more sales anywhere in the store with robust product information, and access and fulfill inventory from any location. We’re the partner of choice for innovative brands who are redefining the role their stores play in today’s new era of retail. For more information, visit www.starmount.com

Source: Starmount