By Erin Harris, editor-in-chief
May 2015 Integrated Solutions For Retailers
Seasoned, traditional solutions providers, beware. As part of their omni-channel offering, retailers are implementing innovative technologies developed by start-ups to deliver a streamlined customer experience.
A Q&A with Erin Harris and Mike Olmstead, founding partner, Plug and Play Retail
As the industry continues to advance due to the demands of the mobile-enabled consumer, some retailers are struggling in their efforts to become a true omni-channel retailer. Budget constraints, outdated systems, and lack of vision among the executive team exacerbate the problem. According to Mike Olmstead, founding partner at Plug and Play Retail, one way for retailers to keep pace with the likes of Amazon is to test new ideas developed by brilliant entrepreneurs. Indeed, savvy retailers are shifting their thinking, and they are partnering with start-ups to implement affordable, next-gen technologies.