Staying Competitive With Empowered Consumers

To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.

Unlike disruptions of the past, the disruption today isn’t being driven by retailers—it’s being driven by technology. At the core of this disruption lies a massive swing in the balance of power between retailers and their customers. In the past, businesses held all the cards, but today that power has shifted to the consumer.

Consumers have instant access to data about products and services from a global retail marketplace. Every strategy, every product, and every service can be compared and evaluated.