Sterling Commerce Helps Cabela's Move From Catalogue-Centric Company To Multi-Channel Retailer

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer and leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Founded in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world through well-established direct business and a growing number of destination retail stores.

When Cabela's embarked on a strategic initiative to move from a catalogue-centric business to a multi-channel retailer, company officials knew it was time to replace the aging legacy order management system. "Our previous allocation and fulfillment systems didn't talk to one another well, which affected customer service," explained Cabela's MIS Director Larry Popps.