News | March 6, 2008

Store Sales: From 2007 To 2012, Web-Influenced Store Sales Are Forecast To Grow At A 19% Average Annual Rate, Compared With A 12% Rate For Retail E-Commerce

Research and Markets has announced the addition of new eMarketer report Multi-Channel Retailing to their offering.

Today, online consumers think nothing of shopping across a retailer's stores, Web site and catalog. As a consequence, online product research is actually driving more land-store sales than online sales.

The Multi-Channel Retailing report analyzes the factors that are contributing to make online product research a vital driver of offline retail sales.

Any retailer who isn't using the online channel to promote offline sales--as well as online sales--is missing a huge opportunity.

In 2007, eMarketer estimated that store sales influenced by online research totaled $471B. Comparatively, retail e-commerce sales were $136B.

Another way to look at it is that for every $1 in online sales, the Internet influenced $3.45 of store sales.

From 2007 to 2012, Web-influenced store sales are forecast to grow at a 19% average annual rate, compared with a 12% rate for retail e-commerce.

Key questions the "Multi-Channel Retailing" report answers:

  • How do consumers shop across retailers' stores, Web sites and catalogs?
  • How do e-commerce sales compare with store sales that are influenced by online product research?
  • What do consumers expect from multi-channel retailers?
  • How effective are retailers in living up to these expectations?

And many others...

Content Outline:

    Executive Summary
  • Key Questions
  • The eMarketer View
  • Precision Shopping
  • The Intelligent Retail Organization
  • The Rise of Multi Channel Retailing
  • The Impact of Online Research on In Store Buying
  • The State of Multi Channel Retailing
  • Organizational and Operational Issues
  • Customer Relationship Management (CRM)
  • Buy Online/Pick Up or Return At Store
  • In Store Web Access
  • The Role of Catalogs in Multi Channel Retailing
  • Customer Satisfaction and Loyalty
  • Related Information and Links
  • Related Links
  • Contact
  • Report Contributors
  • About eMarketer
  • A Trusted Resource

For more information visit www.researchandmarkets.com/reports/c84363

SOURCE: Research and Markets