Stratacache Announces Comprehensive Solution For In-Store Digital Signage Networks

Stratacache, the leader in scalable content delivery solutions for broadly distributed organizations, today announced ActiVia for Media 3.0, an integrated digital signage management system that enables centralized content scheduling, distribution, configuration, monitoring, management, and control of in-store digital media displays.

Digital displays are gaining importance as a key marketing tool for retailers everywhere, but the ability to manage content, as well as hundreds or thousands of these display devices has been a significant problem. Typical systems rely on slow, inefficient, distribution of content to individual media players, provide no insight into the operational status of the media player, and offer no ongoing management and control of the device. With ActiVia for Media 3.0, retailers can create a unified display network with integrated, hyper-efficient multicast distribution and centralized control over tens of thousands of in-store displays. ActiVia for Media 3.0 makes it possible to rapidly change content on any or all devices while tracking operational status and ensuring high availability of digital signs across the retail network.

"From retail stores to banks and supermarkets, digital displays are emerging as the most powerful and impactful means of point-of-sale customer communications while at the same time requiring smart and easy-to-use-tools for distribution, management and scheduling of the content," said Peter Christy, principal analyst at Internet Research Group. "ActiVia for Media builds on Stratacache's market-leading enterprise content distribution systems to provide this capability for large retail businesses."

ActiVia for Media 3.0 makes it easy to create a fully-integrated multimedia network. It includes the following features:

• Instant or pre-scheduled unicast or multicast content distribution to any single player, any group of players, or all players simultaneously
• Centralized backup and restoration of media player configurations
• Centralized push of configuration template files
• Ability to select players for distribution by player properties or geographical distribution
• A simple, elegant interface that allows for use of the media network by marketing personnel
• Advanced display layout and content scheduling tools
• A powerful, role-based access control system
• Powerful visual status reporting on global display status and health
• Cost-effective, hardware-agnostic, software solution

"Reaching the consumer at the 'point-of-decision' in the retail store is the most important task in retail media today," said Chris Riegel, CEO of Stratacache. "ActiVia for Media 3.0 provides a scalable, reliable platform to ensure that retailers who spend tens of millions of dollars on in-store digital media solutions can guarantee that their digital signs are fully functional and their message is being seen by the target consumer at all times."

About Stratacache
Stratacache is the world leader in efficient, scalable and cost effective content distribution and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers and mid-tier organizations in the retail, finance, service, manufacturing and government markets worldwide, Stratacache's products transparently solve large-scale content distribution and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. Stratacache is based in Dayton, Ohio USA and is privately held. For more information please visit www.stratacache.com or e-mail info@stratacache.com.