STRATACACHE Helps Retailers Connect With Customers Via Interactive QR Codes

New, In-Store Marketing Application Increases Shopper Engagement and Customer Connectivity

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, recently announced the latest addition to its digital signage solution—the integration of embedded QR codes.

Quick Response codes, better known as QR Codes, are scannable 2-D bar codes encrypted with large amounts of data. Using a smart phone, customers photograph the code and receive coupons or obtain additional product information pertaining to content running on in-store digital displays.

"QR codes are the future of in-store marketing," said Chris Riegel, STRATACACHE CEO. "This progressive technology integrated into digital signage leads to an even wider range of in-store customer engagement, helping close the promotional loop and provide customers with mobile coupons at the point-of-purchase."

By utilizing QR codes within digital signage, retailers can provide information leading to a sale, such as an instant coupon or targeted information on products a customer is considering purchasing. This new, in-store marketing application not only influences in-store purchase decisions, but also saves businesses time and money spent on printing new promotional brochures and coupons.

QR codes allow retailers to track campaign effectiveness more efficiently and effectively. The codes provide quantifiable information used to gauge the success of a marketing campaign, including the number of scans, responses, or downloads, making it easier to track ROI.

Utilizing in-depth customer intelligence technology such as traffic pattern analysis, audience measurement, interactivity, and now embedded QR codes, STRATACACHE digital signage presents retailers with in-store marketing opportunities to continuously grow their business.

About STRATACACHE
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world's largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE's products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, visit www.stratacache.com,.

SOURCE: STRATACACHE