Magazine Article | August 20, 2014

Subtle Cues To Online Conversion

Source: UPS

September 2014 Integrated Solutions For Retailers

How shipping and returns policies impact the online shopper’s decisions and what progressive retailers are doing about it

The UPS Pulse of the Online Shopper survey, conducted by comScore, is among the most comprehensive pieces of consumer-based research on omni-channel consumer behavior that we’ve seen. We caught up with Bala Ganesh, retail segment marketing director at UPS, to discuss the report.

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