Subtle Cues To Online Conversion
Source: UPS
September 2014 Integrated Solutions For Retailers
How shipping and returns policies impact the online shopper’s decisions and what progressive retailers are doing about it
The UPS Pulse of the Online Shopper survey, conducted by comScore, is among the most comprehensive pieces of consumer-based research on omni-channel consumer behavior that we’ve seen. We caught up with Bala Ganesh, retail segment marketing director at UPS, to discuss the report.
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