Magazine Article | July 26, 2011

Vendor Insight: Successful In-Store Promotions Require Universal Mobile Platform

Source: MobilePay

By Randy Smith, MobilePayUSA

The mobile revolution is upon us. Merchant campaigns must mobilize their in-store marketing efforts to fully engage with customers. Contemporary in-store marketing campaigns need to have as their platform three things, in order to produce desired results: 1) In-store proximity offers delivered via mobile phone through: GPS, QR codes, NFC, or in-app search 2) A mobile loyalty/gift and offer program tied to both a universal and a store-branded app that allows for real-time redemption of offers and rewards 3) All campaigns and programs must be tied to mobile-wallets seamlessly connected to POS systems.

VIEW THE MAGAZINE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Retail IT Insights? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: