By Erin Harris, editor-in-chief
That was one of the main tenets of NetSuite’s SuiteWorld event held recently in San Jose. Fresh off its Bronto acquisition announcement, NetSuite released additional big news at the show, including its newest customers, American Express Global Travel and Qlik. In his opening keynote, CEO Zach Nelson explained that Qlik has deployed NetSuite OneWorld to gain insight into more than 25 subsidiaries across more than 100 countries. Executives from Fitbit, Billabong, Lovesac, and more explained the why behind their decision to partner with NetSuite as well as their resulting successes.
Customer announcements aside, the company announced SuiteCommerce InStore, NetSuite’s solution that integrates omni-channel capabilities with the POS. In my line of work, I see a lot of bells-and-whistles technologies that may or may not live up to their omni-channel retailing claims. Connecting the digital and physical worlds of retailing is extremely complex; among other related problems, retailers struggle to help their associates overcome lost sales opportunities because they lack insight into the customer’s shopping history.
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