Case Study

Supermarkets Maintains Superior Customer Service With Wi-Fi Solution

Source: Aerohive Networks

Retail Wi-Fi Solution

In 1965, Roger Drake commenced his supermarket retailing career with the Coles Group. In 1974 Roger established his own business by purchasing his first store in Adelaide, South Australia. The company has since grown and now owns 57 stores throughout South Australia and Queensland, with a turnover in excess of $1B and 5500 employees nationally. Drakes Supermarkets is the largest independent grocery retailer in Australia and specialises in supermarket retailing. In addition to their supermarket stores, the company operates a liquor store and several news agencies.

The company’s strength lies in operating on the principles of a family business and supporting local manufacturers and suppliers. Roger prides himself on knowing as many of his staff as he can by name. He spends time every day out in his supermarkets, talking to staff and customers alike, and always endeavouring to improve the level of service the company provides.

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