Magazine Article | April 21, 2010

Supply Chain Visibility: Key To Cross-Channel Retailing

Source: Innovative Retail Technologies

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Q&A: Supply Chain Visibility: Key To Cross-Channel Retailing

By Matt Pillar, Integrated Solutions For Retailers magazine

We caught up with Jim Bengier, global retail industry executive at Sterling Commerce, and asked him a few questions about how cross-channel retailers' supply chains impact the customer experience. Here's what he had to say.

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Q&A: Supply Chain Visibility: Key To Cross-Channel Retailing