Take The Guesswork Out Of Retail Social Media Marketing

A Q&A with Akbar Jaffer, Vice President of Marketing and Products for Social Annex.

Q. What is the most common mistake retailers make when it comes to their marketing?

A. Many retailers have come to realize that social media marketing can be a very powerful tool to help monetize social and grow their businesses. Unfortunately, many organizations piece together various social commerce offering from different vendors. What might start as a simple initiative involving a single marketing product or desired feature often turns into a larger project requiring multiple disparate technologies. The end result is a sub-optimal solution in terms of business processes, marketing effectiveness, customer satisfaction, and ROI, taking more time and at a higher cost than would be required if the retailer simply invested up front in a single unified social commerce and customer loyalty platform.

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