Target Including The Honest Company Among Featured Organic Brands
By Megan Zielinski, contributing writer
As of June 15, Target introduced The Honest Company, co-founded by Golden Globe nominated actress, Jessica Alba, with former CEO of Healthy Child Healthy World, Christopher Gavigan, into all Target stores, providing parents with a wide selection of appealing, affordable, and non-toxic environmentally-friendly baby products.
Target shoppers can now find everything from baby wipes, diapers, creams, lotions, baby swaddles, laundry supplies, bathroom and multi-purpose cleaners, sponges, sunscreens, kids sunglasses, health supplements for children and adults, wooden toys, convertible crib, diaper caddy and more — all made with trustworthy ingredients. The Honest Company is devoted to providing consumers with the best choices for their health and families, as they are very vigilant about the most recent scientific studies on chemicals and what does and does not go into their products. This is important as more consumers are becoming conscious about what they are buying and using in their homes. Not only are all products good for everyone, they are uniquely designed with fun, flattering prints, rich colors, multi-cultural inspirations, and creative details. “We design our products that add to the beauty of your surroundings (instead of things you want to hide in drawers and under sinks).” Also, with every purchase of their products, The Honest Company makes a donation to families in need through their partnership with non-profit organizations, dedicated to solving critical health and social problems within communities. Personal products and packaging are made from natural, organic, salvaged resources, such as plants and post-consumer recycled or FSC-certified materials with the intent of eliminating the presence of petroleum from all products and shipping materials, making The Honest Company a sustainably sourced company using 100 percent of plant-based resources.
The Honest Company will be joining brands, including Burt’s Bees, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, Annie’s Homegrown, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.