April 2012 Integrated Solutions For Retailers
By Erin Harris, associate editor
This dry cleaner saved $10,000 on direct mail costs by implementing a rewards program.
John Patterson, president and owner of Complete Cleaners, a GreenEarth Cleaning licensee with two locations in Trussville, AL, is no stranger to promoting his company. Since the company’s inception 17 years ago, Patterson has done due diligence with regard to promoting his company — from TV and radio spots to direct mail. As Patterson witnessed the efficiency of direct-mail efforts sharply decline since 2009, he had to find a cost-effective way to garner new customers.