Technology: The Bane Of Existence Or Breath Of Fresh Air For Retailers? Part 3

As we discovered through Parts 1 and 2 of our conversation between a retailer and a tech-savvy customer, consumers are ahead of retailers in utilizing technology to (a) access information from multiple vendors, (b) use it to find, align and create relationships with retailers (brick and mortar as well as on-line retailers), (c) enhance their daily shopping routine, and (d) make purchases. Overall, this conversation covers the retailer-consumer relationship and how it continues to evolve across four core topic areas:

1. Creating Shopping "Partnerships"
2. Making a Purchase
3. Post-Purchase Support
4. Listening to the Customer and Managing the Relationship Over Time

Thank you for joining us for Part 3: "Post-Purchase Support." Following the retailer-consumer discussion, we will offer you a recap of the key take-away message points and our perspectives on what you and your organization must do to (1) serve your customers, (2) add increased value after their purchase to protect your sale, and (4) strengthen your relationship through the deft and creative use of technology.

You can still catch up with Part 1 and Part 2 of this series.