The AURES Group, Manufacturer Of The Colorful & Design Oriented POSLIGNE IT EPoS range, Begins Operations In The USA
The AURES Group, a leading designer and manufacturer of point of sale equipment in Europe, which creates unique and exclusive ranges of colorful and design oriented point of sale IT equipment under the POSLIGNE label, announces the creation of AURES USA, Inc.
As a result of continued success with the Aures Group's first two subsidiaries - AURES Ltd, established in the United Kingdom in 2003 and AURES GmbH, the German subsidiary set up in 2006 - the AURES Group is setting off to conquer the United States, with the opening of AURES USA, Inc.
The new subsidiary is based in Denver, Colorado, under the leadership of Kelly JAMISON, General and Sales Manager.
"The breadth of our POSLIGNE range, as well as its proven technical maturity and distinctive personality, made setting up in the US the next logical step for us," said Patrick CATHALA, CEO of the AURES Group.
"Our range of equipment, one of the most complete and sophisticated available today, brings a different vision and a brand new concept; I have no doubt on the fact that America will be receptive to this design approach at the point of sale and service".
"This new subsidiary marks a decisive stage in the Group's international expansion," added Gilles BOUVART, AURES Group's Managing & Sales Director. "We are fully confident in our ability to gain market share."
"Our range of POSLIGNE IT hardware presents genuine advantages for success on the US market," he explained. "Our strategy of product differentiation, using state-of-the-art design and colors, has already been very well received; additionally, the potential partners we met at the NRF "Retail's Big Show" in New York last January all acclaimed the excellent quality and robustness of our systems - which include the very best in POS technology."
"AURES offers a completely unique set of products that combine the most innovative, aesthetically pleasing, designs with ultra-durable and easily serviceable components, which results in an industry leading line of point of sale equipment. Our reseller network is rapidly expanding because of our short lead times and customizable configurations. We have had a number of successful installations in both the retail and grocery industries and expect significant growth in 2009." concluded Kelly JAMISON.
About the AURES Group
Founded in 1989 and listed on Euronext Paris since 1999, the AURES Group manufactures Point of Sale terminals and related peripherals, which it markets under the POSLIGNE® brand.
Acclaimed for its reliability and performance, this PC-based, open-system hardware is designed to provide management and till functions in specialist food and non-food stores, mass retail outlets and the hotel and catering industry.
The AURES Group aims to be the most creative leader in this field of business, thanks to an exclusive and colorful design strategy.
POSLIGNE systems' distribution is handled by the AURES head office in France, the Group's subsidiaries in the United Kingdom and Germany (set up in 2003 and late 2006 respectively) and a distributor network present in some forty countries.
For more information, visit: www.aures.com
SOURCE: The AURES Group