Magazine Article | March 1, 2018

The Case For A Voice Strategy

By Erin Harris, editor-in-chief

I’m willing to bet decent money that you’ve come across articles to the effect of “Top X Technologies and Trends in 2018,” and that voice technology has ranked high on those lists. Some articles on voice and its impact on the retail industry deliver a terrifying and threatening sense of urgency, especially for CPGs. While retailers (and CPGs) need to have their finger on the pulse of voice technology, let’s take a big, collective deep breath. There’s only one way to compete in voice shopping, and that’s to develop a solid strategy.