The Channel Agnostic Consumer: Key Takeaways From The 2014 UPS Pulse Of The Online Shopper

By Bala Ganesh, VP, UPS

Everyone knows that the modern consumer can shop any time, any place, and on any device. But the difference between good retailing and great retailing is buried deeper in the details of what consumers expect of all online retailers, especially omnichannel retailers, and how merchants are meeting those expectations.

For instance, did you know that the modern “flex shopper” prefers the full version of your e-commerce site, even when they’re engaging your brand on a small form factor such as their smart phone? Or that nearly two-thirds of consumers will add items to an online shopping cart to qualify for free shipping?

Those are two of many important details uncovered in the 2014 UPS Pulse of the Online Shopper. It’s a comprehensive study conducted by comScore on our behalf that digs deep into current shopping trends to reveal how numerous factors — from mobile and social media to shipping and delivery options — impact the customer experience and influence the purchase decision.