The Cross Channel Opportunity

By Nikki Baird, Managing Partner

While cross-channel capabilities have been a high priority for retailers, there have been few attempts to quantify the real impact of cross-channel apabilities on the top or bottom line. This report does just that, modeling three business processes enabled by cross-channel inventory visibility and fulfillment in a complex set of spreadsheets. For this report, we used a hypothetical company, a $1.5B specialty retailer with 900 stores to illustrate results. Other assumptions used in the model are relayed throughout the body of this report, while general assumptions are listed in the appendix.