By Erin Harris, editor-in-chief
May 2016 Innovative Retail Technologies
By marrying traditional retail and interactive, innovative technologies, The Dandy Lab delivers a useful, memorable customer experience that’s redefining the industry.
Julija Bainiaksina, cofounder of The Dandy Lab located in Spitalfields Market in East London, had a distinct vision for what digital and physical convergence in retailing should be. As such, the goal was to bring interactive retailing to life by offering a physical retail experience driven almost completely by technology in a way that brings the Internet of Things (IoT) to someplace it’s not usually found — the store.