Magazine Article | April 19, 2016

The Dandy Lab Brings IoT, Innovation In-Store

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

May 2016 Innovative Retail Technologies

By marrying traditional retail and interactive, innovative technologies, The Dandy Lab delivers a useful, memorable customer experience that’s redefining the industry.

Julija Bainiaksina, cofounder of The Dandy Lab located in Spitalfields Market in East London, had a distinct vision for what digital and physical convergence in retailing should be. As such, the goal was to bring interactive retailing to life by offering a physical retail experience driven almost completely by technology in a way that brings the Internet of Things (IoT) to someplace it’s not usually found — the store.