Magazine Article | January 25, 2011

Research & Trends: The Democratization Of Business Intelligence

Source: Innovative Retail Technologies

By Brian Kilcourse, RSR Research

Reducing lag time to action has become retail's holy grail. Customer tastes, needs, and wants change frequently, and social networks have created a transparent world where price has been replaced by value-to-the-customer as a key sales driver. Based on our research findings, RSR believes that the new generation of BI will serve as a key enabler of a more holistic and transparent retail enterprise.