Magazine Article | April 21, 2010

Research & Trends: The Emotional Connection: Giving Your Fans What They Want

Source: Innovative Retail Technologies

By Rick Segel, CSP

I've talked to hundreds of retailers about social media, and one thing is clear: Too many of us are confused and overwhelmed. There's no clear connection, in the minds of many, between the Tweets and the status updates, and making sales.