By Erin Harris, Integrated Solutions For Retailers magazine
Anyone who knows the automotive aftermarket industry understands that it's a hypercompetitive market. Because factors such as assortment and price point are very similar among the major players in the space, companies are perpetually challenged to quickly create competitive advantages where they can. AutoZone, a retailer and distributor of automotive parts and accessories with more than $7B a year in revenue and more than 4,600 locations in North America, differentiates itself from the competition by providing exceptional customer service. To do that, the company has to be extremely analytical of the exorbitant amount of BI data generated daily throughout the chain. Yet, for years, AutoZone relied on conventional, legacy data warehousing and BI analytics tools. Therefore, Chago Santiago, VP of IT at AutoZone, selected a private hosted cloud BI solution to analyze, manage, share, publish, and distribute data quickly and easily throughout the chain.