The Evolution Of Self-Service In Retail

By Sahir Anand, Aberdeen Group

Self-service systems such as kiosks, digital signage, mobile shopping, and self-checkout combine a myriad of applications including, but not limited to, product search, content management, digital asset management, automated data capture, Web access, loyalty processing, order automation, and payment processing. Currently, amongst Best-in-Class retailers, digital signage and self-service kiosks rank the highest in terms of adoption. The following sections assess both these self-service technologies in greater detail.