Magazine Article | September 21, 2010

Vendor Insight: The Future Of Digital Signage Is Intelligent & Consumer-Directed

Source: Innovative Retail Technologies

By Jose Avalos, Intel Corporation.

I was walking in New York City's Times Square the other day and saw a larger-than-life retailer digital billboard that really caught my attention. It was a revolving sign that captured real-life consumers — with their names — sporting this retailer's clothing — in real time. They were inside the retail brick-and-mortar store trying on the clothes, and their images projected outside on the digital billboard. As I stood there — smiling — I must have seen over a dozen consumers — singles, couples, groups — all willingly promoting this retail brand. And that's when it hit me. Retailers not only "get" the potential of digital signage, but they are pushing the industry to develop better, more interactive, and more intelligent solutions.