Magazine Article | March 1, 2018

The Future Of Retail Requires Transformation

By Brian Brunk, Principal at BRP

4 key trends are shaping future strategies and tactics to help retailers survive, adapt, and win.

The traditional retail model has experienced significant disruption over the last decade. This cycle of disruption is being driven by ever-increasing customer expectations, competitive pressures from new entrants, and the proliferation of new technology like the smartphone. Customers’ journeys are varied and much more complicated than in the past.